璺ㄥ鐢靛晢鐭ヨ瘑:浜氶┈閫婂拰TikTok鏈変綍鍏崇郴

鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸浜氶┈閫婂拰TikTok鏈変綍鍏崇郴锛屼簹椹€婂拰TikTok鏈変綍鍏崇郴锛熷浣曞湪TikTok涓婅繘琛屾帹骞匡紵

杩戝勾鏉ワ紝闅忕潃鐭棰戝钩鍙扮殑涓嶆柇鍏磋捣锛孴ikTok浣滀负鍏朵腑鐨勪郊浣艰€咃紝鍙楀埌浜嗚秺鏉ヨ秺澶氱殑鍏虫敞銆傝€屼簹椹€婁綔涓哄叏鐞冩渶澶х殑鐢靛晢鍏徃锛屼篃涓嶇敇钀藉悗锛岀Н鏋佸湴瀵绘眰涓嶵ikTok鍚堜綔锛屾潵鍚稿紩鏇村鐨勬秷璐硅€咃紝骞朵績杩涗骇鍝侀攢鍞闀裤€?/p>

浜氶┈閫婂拰TikTok鐨勫悎浣滃叧绯?/p>

浜氶┈閫婂拰TikTok涔嬮棿鐨勫悎浣滃叧绯伙紝鍙互杩芥函鍒?019骞?鏈堜唤銆傚綋鏃讹紝浜氶┈閫婂甯冨皢TikTok闆嗘垚鍒板叾璐墿搴旂敤绋嬪簭涓紝鍏佽鐢ㄦ埛浣跨敤TikTok璐拱浜氶┈閫婁笂鐨勫晢鍝侊紝杩欎竴涓炬帾鏄悜TikTok骞磋交銆佹椿璺冪殑鐢ㄦ埛缇や綋闈犳嫝鐨勯噸瑕佸皾璇曘€?/p>

姝ゅ锛?020骞?1鏈堬紝浜氶┈閫婂拰TikTok鍐嶅害鍚堜綔锛屾帹鍑轰簡鍚嶄负鈥淭ikTok Shopping Holiday鈥濓紙TikTok璐墿瀛ｏ級鐨勬椿鍔ㄣ€傚湪姝ゆ娲诲姩涓紝TikTok鐢ㄦ埛鍙互閫氳繃瑙傜湅浜氶┈閫婂晢鍝佺殑鐭棰戯紝鑾峰緱浼樻儬鍒稿拰鎶樻墸锛屽悓鏃朵簹椹€婁篃灏嗗湪TikTok涓婅繘琛屽搧鐗屾帹骞匡紝浠ュ惛寮曟洿澶氱殑骞磋交鐢ㄦ埛銆?/p>

鍦ㄤ粖骞?鏈堬紝浜氶┈閫婂甯冨嵆灏嗘帹鍑哄悕涓衡€淎mazon Showroom鈥濈殑鍔熻兘锛岃繖鏄竴椤瑰叏鏂扮殑缃戠粶璐墿浣撻獙锛岀敤鎴峰彲浠ュ湪TikTok涓婅喘涔颁簹椹€婁笂鐨勫晢鍝併€傛涓炬槸浜氶┈閫婄户鍘诲勾涓嶵ikTok鍚堜綔鍚庣殑鍙堜竴娆″皾璇曪紝鏃ㄥ湪鍚稿紩鏇村骞磋交鐢ㄦ埛锛屽苟瀹炵幇浜у搧閿€鍞闀裤€?/p>

濡備綍鍦═ikTok涓婅繘琛屽晢鍝佹帹骞匡紵

闅忕潃TikTok鐢ㄦ埛鏁伴噺鐨勪笉鏂鍔狅紝瓒婃潵瓒婂鐨勭數鍟嗗叕鍙稿紑濮嬫帰绱㈠湪TikTok涓婅繘琛屼骇鍝佹帹骞跨殑閫斿緞銆傞偅涔堬紝鍦═ikTok涓婅繘琛屽晢鍝佹帹骞挎湁鍝簺鍊煎緱鍏虫敞鐨勭偣鍛紵

1. 鐭皬绮炬倣

TikTok鐨勮棰戞椂闀块兘鏄潪甯哥煭鐨勶紝涓€鑸彧鏈?5绉掑乏鍙炽€傚洜姝わ紝鍦ㄥ埗浣淭ikTok鍟嗗搧鎺ㄥ箍瑙嗛鏃讹紝瑕佹敞鎰忎俊鎭殑绠€娲佹槑浜嗭紝涓嶈兘杩囦簬澶嶆潅锛屽悓鏃堕渶瑕佸惛寮曠敤鎴风殑娉ㄦ剰鍔涖€?/p>

2. 鍒╃敤闊充箰

TikTok浠ュ叾鐙壒鐨勯煶涔愭晥鏋滈椈鍚嶃€傚埄鐢ㄩ煶涔愪綔涓鸿儗鏅紝鍙互璁╁晢鍝佹帹骞胯棰戞洿鍏锋湁鍚稿紩鍔涘拰瓒ｅ懗鎬с€傚浜庡搧鐗屾潵璇达紝閫夋嫨鎭板綋鐨勯煶涔愬拰姝岃瘝锛屽彲浠ュぇ骞呭寮哄搧鐗岃蹇嗙偣銆?/p>

3. 寮曡捣鍏遍福

TikTok涓婄殑鐢ㄦ埛缇や富瑕佹槸骞磋交浜猴紝杩欎簺骞磋交浜洪€氬父姣旇緝娉ㄩ噸涓€у拰鎯呮劅銆傚洜姝わ紝鍦ㄥ埗浣滃晢鍝佹帹骞胯棰戞椂锛屽彲浠ヨ€冭檻浠庡勾杞讳汉鐨勮瑙掑嚭鍙戯紝璇曞浘鎵撳姩浠栦滑鐨勫唴蹇冦€?/p>

4. 閫夊缇庡

TikTok鏄竴涓潪甯稿厖婊″垱鎰忓拰缇庡鐨勭煭瑙嗛骞冲彴銆傚鏋滀负浜嗚窡椋庤€屽け鍘诲搧鐗岀壒鑹诧紝閭ｄ箞浜у搧鎺ㄥ箍灏嗕細澶卞幓鐏甸瓊銆傛纭湴浼犻€掑搧鐗岀編瀛﹀拰椋庢牸锛屾槸涓€椤硅嚦鍏抽噸瑕佺殑浠诲姟銆傝鍦ㄨ棰戜腑灞曠幇鍑哄搧鐗岀嫭鐗圭殑椋庢牸鍜屾枃鍖栵紝浠ュ惛寮曠敤鎴风殑娉ㄦ剰鍔涖€?/p>

5. 鍒╃敤娴佽璇濋

TikTok涓婃湁澶ч噺鐨勬祦琛岃瘽棰樺拰鎸戞垬锛岃繖浜涜瘽棰樺拰鎸戞垬閮芥湁鐫€澶ч噺鐨勭敤鎴峰弬涓庛€傚埄鐢ㄨ繖浜涙祦琛岃瘽棰樺拰鎸戞垬鍙互鏇村姞蹇€熷湴鍚稿紩鐢ㄦ埛鐨勬敞鎰忓姏锛屽苟璁╁搧鐗屽緱鍒版洿澶氱殑鏇濆厜搴︺€?/p>

缁撹

闅忕潃绉诲姩浜掕仈缃戠殑鍙戝睍锛岃秺鏉ヨ秺澶氱殑娑堣垂鑰呭紑濮嬪€惧悜浜庝娇鐢ㄧ煭瑙嗛骞冲彴杩涜璐墿銆傚浜庣數鍟嗗叕鍙歌€岃█锛屽浣曟纭湴鍦ㄧ煭瑙嗛骞冲彴鎺ㄥ箍鍟嗗搧锛屽凡缁忔垚涓轰簡鎻愬崌閿€鍞笟缁╃殑閲嶈閫斿緞涔嬩竴銆傚湪涓嶵ikTok鍚堜綔鐨勮繃绋嬩腑锛屼簹椹€婄潃閲嶉€氳繃TikTok鍚稿紩骞磋交鐢ㄦ埛锛屼互淇冭繘浜у搧閿€鍞闀裤€傚湪TikTok涓婅繘琛屽晢鍝佹帹骞挎椂锛屽叧閿槸鐭皬绮炬倣銆佸埄鐢ㄩ煶涔愩€佸紩璧峰叡楦ｃ€侀€夊缇庡鍜屽埄鐢ㄦ祦琛岃瘽棰樸€傚彧鏈夋帉鎻′簡杩欎簺鎶€宸э紝鎵嶈兘鏇村ソ鍦板惛寮曠敤鎴风殑鍏虫敞锛岃鍝佺墝寰楀埌鏇村ソ鐨勬洕鍏夊害銆?/p>